Some exciting stuff has been going on lately! I guess you could say we’ve been working on laying down our roots (see what I did there ha!). I started Chosen in November of 2019…yes, it is very new. It has been the most rewarding and most challenging adventure yet. Starting a company can be quite scary because everything is riding on your shoulders. All my business owners out there know this all too well right? However, the scare does not really compare to the joy it brings to watch it get off the ground. Every little step forward makes me giddy. Just ask my husband Ha! I tend to call him just to say, “Whoa, I met the most talented photographer today!” or “Whoa, I learned how to create a form online.”(Yes, sometimes even the simplest victories are worth celebrating for me.) I’m so thankful for his support and his listening ear. I’m sure he wonders why I call to tell him such small details, but he always matches my excitement. I am thankful for that and for Him!

I knew from the beginning that I would learn something new every day , and so far…I was right.

I am constantly learning new, better ways to run a business. I learn new ways to serve my brides and grooms. I learn that there is so much to LEARN! But how exciting is that. I’d hate to stop learning. Lately, I have been learning an immense amount about Branding. As someone that doesn’t have a background in marketing, I hate to admit that I did not know much in the way of branding, nor how important it was for your business roots. 

I started touring venues…trying to get my name out there…and ran across a beautiful space that had equally beautiful marketing materials. I was amazed! They strongly suggested getting in contact with the ladies from Brides of Oklahoma, who I learned also own Brandlink Media. They could not speak more highly of what the branding process had done for their company, and I must say I was thoroughly intrigued. I thought…I want my company to stand out like this. I want it to be cohesive and look like I went the extra mile. I am pretty sure there is something psychological to all of it. If it looks like you went the extra mile, then viewers will know that you are willing to go the extra mile for them.

I reached out the next week, and was greeted by the most amazing, talented, and kind women. They quickly brought me in to explain the process, and I could tell they knew what they were talking about. I said, “sign me up.” I was all in! Let me tell you…it has been the best investment yet. They are so talented and understand what it takes to build a brand. They asked the right questions and gathered those roots I was talking about before. They took all of my ideas and pulled them into one cohesive brand that I absolutely LOVE!

Chosen Event Design + Planning

There are two fun examples that I think have to be mentioned. One is the mark above Chosen in the logo. If you look closely there are two little white rings that encircle the “C.” Those are tree rings yall! Trees are one of my favorite things…It could be that they quite literally have Roots (like my last blog post stated)! There is something so comforting about them and the many symbols they become. It was very important to me to include a tree in my brand, and the ladies of Brandlink knew how to creatively make it happen and look good doing it. The second is the small dot or circle below the “O” in the word Chosen. It is meant as a creative spin on including a wedding ring in the actual logo. Like what? How did they come up with this? I really cannot say enough about Brandlink Media/Brides of Oklahoma and their ability to take a string of ideas and pull it into one BEAUTIFUL brand! They are truly outstanding.

I thought it would be fun to share with you the story behind this new brand you’ve been seeing pop up. I knew I wanted Chosen to match me and the message I wanted to send to viewers. I wanted people to know I’m willing to go the extra mile for them and that I don’t just say something….I do it! I feel like this whole branding process has made that a reality. Thank you ladies for all of your help! Stay tuned for more fun things to come!

 

Sending love,

Sydney